In the heart of Milan's eastern suburbs lies a historic site that has been reborn as a symbol of fashion and innovation. The old Caproni factory, originally built in 1915, has been revitalized through a remarkable renovation and redevelopment project, now known as Edificio Gucci Tenda. This iconic structure has been transformed into the prestigious headquarters of the renowned fashion house Gucci, showcasing a seamless blend of heritage, modernity, and luxury.
Gucci Headquarters / Genius Loci Architettura
The transformation of the old Caproni factory into the Gucci Headquarters was spearheaded by the esteemed architectural firm Genius Loci Architettura. Known for their innovative approach to design and preservation of historical sites, Genius Loci Architettura took on the challenge of preserving the legacy of the old factory while creating a contemporary space that reflects Gucci's vision and brand identity.
The project involved a meticulous restoration of the original industrial building, preserving its historic façade and structural elements. At the same time, new additions and modern features were integrated into the design, creating a harmonious juxtaposition of old and new. The result is a striking architectural masterpiece that pays homage to the site's industrial past while embracing the future of fashion and design.
GENIUS LOCI ARCHITETTURA GUCCI HEADQUARTERS
Genius Loci Architettura's design for the Gucci Headquarters is a testament to their expertise in blending heritage architecture with contemporary aesthetics. The firm's careful attention to detail and commitment to sustainability are evident in every aspect of the project, from the choice of materials to the layout of the interior spaces.
The Gucci Headquarters exudes a sense of luxury and sophistication, reflecting the brand's iconic status in the fashion world. The interior spaces are elegantly designed, with sleek lines, modern furnishings, and subtle nods to the brand's heritage. The use of natural light, green spaces, and sustainable features further enhance the building's appeal, creating a welcoming and environmentally conscious environment for both employees and visitors.
Gallery of Gucci Headquarters / Genius Loci Architettura
The Gallery of the Gucci Headquarters showcases the seamless integration of art, fashion, and architecture within the space. Designed as a curated exhibition space, the gallery features rotating displays of Gucci's iconic collections, as well as contemporary art installations that reflect the brand's creative vision.
Arquitectura al servicio de la moda: sede Gucci en Milán, por
The architecture of the Gucci Headquarters in Milan is a testament to the power of design in showcasing the essence of a luxury brand. The building's façade is a striking blend of old and new, with the original industrial elements preserved alongside modern glass and steel structures. This juxtaposition creates a visually dynamic exterior that captures the attention of passersby and sets the tone for the brand's innovative approach to fashion.
Sede da Gucci / Genius Loci Architettura
Genius Loci Architettura's design for the Gucci Headquarters in Milan reflects their commitment to creating architectural spaces that inspire and engage. The building's interior is a sophisticated mix of luxurious materials, contemporary furnishings, and artistic details that evoke the brand's signature style. From the grand entrance hall to the intimate meeting rooms, every space is thoughtfully designed to enhance the overall experience of being in the Gucci Headquarters.
Gucci Hub / Piuarch
The Gucci Hub, designed by the architectural firm Piuarch, is a dynamic addition to the brand's headquarters in Milan. This innovative space serves as a creative hub for Gucci's design team, providing a collaborative environment for brainstorming, prototyping, and showcasing new collections. The Gucci Hub is a testament to the brand's commitment to innovation and creativity, offering a glimpse into the future of fashion design.
Kering le compra a Gucci, un edificio para su primer mega tienda
Kering's acquisition of the Gucci Headquarters marks a significant milestone in the brand's expansion and growth strategy. The iconic building serves as the site for Gucci's first mega store, offering a unique shopping experience that combines luxury retail with art, culture, and design. This strategic move underscores Gucci's position as a global leader in the fashion industry and sets the stage for future innovations and collaborations within the brand.
GUCCI COPERTURA
The Gucci Headquarters in Milan is more than just a building—it is a symbol of the brand's commitment to excellence, creativity, and sustainability. The building's innovative design features a green roof that not only enhances the aesthetic appeal of the structure but also promotes environmental sustainability. The Gucci Copertura serves as a living example of the brand's dedication to reducing its carbon footprint and embracing eco-friendly practices in all aspects of its operations.
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